Das Erste – Redesign // Perfect Accident
“More direct, more serene and simpler – this is central impact of the new Das Erste design, on-air since February 2015. From the wave to the impulse – a new brand design for Das Erste.” (Text by Perfect Accicdent)
REDESIGN | DAS ERSTE
Client: Das Erste; Agency: Perfect Accident & velvet mediendesign GmbH; Client CD: Henriette Edle von Hoessle; Client PM: Sylvia Gustat / Werner Mayer; Agency Head of Design: Martin Kett (PA), Matthias Zentner (velvet); Creative Direction: Thomas Wernbacher (velvet), Iris Engler (PA), Stefanie Reinhart (PA); Account Director/Producer: Kathrin Hagenbach (PA); Film Production: velvet mediendesign GmbH; Director: Matthias Zentner; Producer: Oliver Loessl; Sound Logo: Florian Riedl
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