Das Erste – Holiday Idents 2013 // velvet.design
“… Light means: life. For the public TV channel Das Erste, we produced 3 holiday and 1 New Year main ident, many short idents and break-bumpers, using this traditional substance as a central symbol of our creative approach. We transformed the philosophical meaning of light into heartwarming poetry, by turning the traditional symbol into something more contemporary and refreshing. The world is enlightened in the dark winter season. The three idents, Lake, Bicycle and Tree explore the adorable time around Christmas, revealing little stories about travel, discovery and happiness, sending only the best wishes out to the world.
HAPPY HOLIDAYS!!!” (Text by velvet.mediendesign)
WINTER CAMPAIGN | DAS ERSTE
Client: Das Erste; Agency: Perfect Accident & velvet mediendesign GmbH; Client CD: Henriette Edle von Hoessle; Client PM: Sylvia Kreuzer; Agency Head of Design: Martin Kett; Creative Direction: Thomas Wernbacher & Iris Engler; Production: velvet mediendesign GmbH; Director: Matthias Zentner; Producer: Oliver Loessl; DOP: Alexander Stanshev; Service Production: Chouchkov Brothers; Service Producer: Maria Metodieva; Art Director: Sabina Christina; Post Producer: Oliver Loess; Edit: Jochen Kraus; Color Correction Base-light: Bianca Rudolph; Lead Artist Flame: Sylvia Roessler; Nuke Artist: Manuel Voss & Rayk Hammering; Music Production: Text: Keno Langbein / Music: Dominik Giesriegl; Sound Mix: Exit Studio Munich
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