Das Erste – FIFA Frauen WM 11

Das Erste – FIFA Frauen WM 11  // DMC Group
“THE ALTERNATIVE
There wasn’t much time to get over the loss. With enormous pressure weighing heavy we came up with a new big idea: a stop motion shoot, in which the women footballers appear, without actually showing them. This is how it works:
THE CONCEPT
Our designers recreated one of the player’s weekly planners – with all the important dates, personal notes and little scribbles. These were then brought to life with filming using stop motion techniques.
THE REWARD
A project with many obstacles – and amazing results! Made possible by an amazing team. Ever since this event there isn’t much that can knock their socks off now. With special THX to Alex, Rupert, Iris, Manuel, Madlen, Walter, Vroni and our other partners from Trevista and Exit…” (Text by DMC Group)

FIFA FRAUEN WM 11| DAS ERSTE
Client: Das Erste; Agency: DMC Group, Munich; Creative Director  Walter Puschacher; Art Direction: Manuel Steinhauser, Iris Engler; Project Management: Vroni Spiegler; Concept & Design: Manuel Steinhauser; Stop Motion Animation: Iris Engler, Rupert Maurer; Illustrations: Alex Zöbisch, Frankee Weizenbauer; Animation: Rupert Maurer, Manuel Steinhauser; Editor: Manuel Steinhauser; Audio: Exit Studios